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Rebuilding a brand and growing a target by creating a demand.
P-Touch, the brand known for label printers, asked to update their existing brand look with the introduction of their new line of Embellish ribbon printers. Through beautiful photography which highlights the product, we created a clean contemporary look with a personal approach which put a stronger emphasis on it's key benefit. By creating a campaign that focused on a multitude of personalized user occasions, we increased product interest to a much wider target audience and created an increase in sales.
DIGITAL
P-TOUCH EMBELLISH - HOLIDAY
P-TOUCH EMBELLISH - OCCASIONS
P-TOUCH EMBELLISH ELITE
SOCIAL
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