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Celebrating the Lottery’s 50th anniversary in a BIG New Jersey way.
To kick off its 50th anniversary, New Jersey Lottery celebrates in a BIG way with a limited-time, oversized scratch-off ticket. New Jersey has a reputation for doing everything BIG. To build excitement and awareness of the oversized ticket, the campaign features it alongside some of New Jersey’s most iconic landmarks and stereotypes known for their New Jersey BIGness.
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