Brother introduces its new INKvestment TANK printer with cost-effective cartridges that support a year's worth of printing. Focused on the category pain-point of consumers replacing the entire printer when it runs out of ink (due to the high cost of traditional cartridges and how often they run out), the campaign takes a competitive approach with a relationship-ending conversation that pulls no punches. Using an emotional and humorous approach, the messaging relates to both home and business-use targets.