GameChanger is the #1 youth sports league app on the market. When the brand introduced their upgrade with FREE live streaming, we simply made the product sell itself. Looking to stand out in the digital space, we delivered what appears to be a live streaming video via a Rich Media execution. The ad did more than get the target's attention, the technology helped illustrate GameChanger's unique feature, and also allows for a full upgrade description with a pop up video. This digital and video campaign was "a hit" with the target and client.