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Building brand awareness with a lifetime guarantee.

Building brand awareness with a lifetime guarantee.

Anthony & Sylvan Pools is a national brand that's been standing behind their custom-built pools for over 75 years with a lifetime guarantee. To stand out amongst the ever-growing competition, the brand tagline said it all. "Built For Life" with its dual meaning, being built durable for a lifetime of use and built for a lifetime of memories, the campaign delivered a promise of quality with an emotional approach.

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